Marketing Tools

Best LeadSquared Alternatives For 2024

Businesses utilise LeadSquared, a well-known CRM and marketing automation platform, to synchronise their lead-generating and customer management procedures. While LeadSquared has a variety of features and advantages, organisations should take their particular requirements and budget into account before committing to any CRM solution. To assist you in choosing the CRM platform that best meets your business needs, we’ll examine different LeadSquared competitors in this post.

Few Alternatives Of LeadSquared

1. HubSpot CRM

HubSpot CRM is a well-known substitute for LeadSquared. It is renowned for both its simple user interface and powerful marketing automation features. Lead tracking, email marketing, sales pipeline management, and reporting tools are just a few of the capabilities that HubSpot provides. Additionally, HubSpot provides a free version, making it available to companies of all sizes.

  • Even while HubSpot offers a free CRM version, as your business grows, the price of complex capabilities like marketing automation may go up. Pay close attention to the cost of the things you need.
  • HubSpot is appropriate for companies of all sizes, but larger ones could find that the cost of its advanced capabilities is prohibitive. The free CRM version is useful for smaller organisations.
  • HubSpot provides numerous third-party app and service connections, ensuring easy connectivity with your current business tools.
  • HubSpot provides extensive support tools, such as a knowledge base, discussion boards, and customer service. They also offer certificates and training materials.
  • Teams may embrace HubSpot rather easily because of its user-friendly UI. For small and medium-sized organisations in particular, the learning curve is reduced by the easy design.
  • HubSpot provides a moderate level of flexibility, enabling companies to adapt their CRM to their requirements. However, compared to platforms like Salesforce, customisation choices could be constrained.
  • HubSpot provides mobile users with access to and management of CRM data while on the go. Both iOS and Android smartphones can download the software.
  • HubSpot adheres to a number of industry standards and takes data security seriously. To safeguard sensitive information, it offers features like role-based permissions and data encryption.
  • HubSpot provides a number of help options, such as email, chat, and phone assistance. Additionally, they have a vibrant user base and a knowledge base with a wealth of resources.
  • Although HubSpot serves a variety of sectors, some specialised functionalities may need third-party integrations.
  • HubSpot provides users with tools and resources for data migration to make the transition simple. Assistance with onboarding and training are also offered.

2. Salesforce:

One of the most well-known CRM platforms worldwide is Salesforce. It provides a broad network of third-party integrations and a wide range of customization options. Salesforce is a flexible option for businesses of all sizes since it offers solutions for sales, marketing, customer service, and analytics.

  • Salesforce is well known for its robust features, but it is rather expensive. It’s crucial to allocate funds for the programme itself as well as potential costs for customisation, training, and contacts with outside parties.
  • Salesforce is highly scalable and able to meet the requirements of both small and large businesses. It is appropriate for intricate workflows due to its customization options.
  • Salesforce has a large network of integrations with third parties, which makes it flexible and adaptable to different business demands.
  • Salesforce provides a range of support options, including a comprehensive knowledge base and user community access. Business clients have access to premium support options.
  • Users who are unfamiliar with CRM systems may find Salesforce’s comprehensive feature set to have a higher learning curve. Salesforce does, however, offer thorough training materials and certifications to assist users in becoming proficient.
  • When it comes to customization and flexibility, Salesforce excels. Because it can be customised to fit your particular company processes and workflows, it is a top option for businesses with intricate needs.
  • Salesforce offers iOS and Android mobile apps, enabling users to work and remain connected from their mobile devices.
  • Multi-factor authentication and stringent access controls are among the strong security features that Salesforce offers. It also conforms with a number of legal standards, making it appropriate for sectors where data protection laws are stringent.
  • Salesforce offers a variety of support tiers, including access to a knowledge base, a community forum, and premium support choices for business clients.
  • Salesforce offers consultancy services and solutions for data migration to ensure a smooth transition. They provide numerous choices for onboarding and training.

3. Zoho CRM

Zoho CRM is a user-friendly CRM platform that caters to small and medium-sized businesses. It offers features such as lead management, email marketing, and automation workflows. Zoho CRM also provides integration with other Zoho products, making it a suitable choice for businesses already using Zoho’s ecosystem.

  • Small businesses like Zoho CRM because of its affordable price. But be aware that less expensive options might not provide as many sophisticated features.
  • The best option for small and medium-sized organisations is Zoho CRM. It may lack some sophisticated features, but it can nevertheless support some degree of expansion.
  • Although Zoho CRM provides integrations, its ecosystem might not be as large as its rivals. Make sure the integrations you require are accessible.
  • Email support and the knowledge base are two ways that Zoho offers assistance. Despite the fact that they provide training resources, some users can feel that they are less comprehensive than those on bigger platforms.
  • Users may easily learn Zoho CRM’s straightforward design, but it might be lacking some of the more sophisticated functionality that larger businesses need. But for small firms, its simplicity might be a benefit.
  • Zoho CRM has a respectable level of customisation that enables you to fit it into your company’s procedures. It might not offer as much flexibility as Salesforce, though.
  • Zoho CRM provides iOS and Android mobile apps, allowing users to access essential CRM data while on the go.
  • Data encryption, role-based access control, and compliance with data protection laws like GDPR are all provided by Zoho CRM. Reviewing the specifics of their security procedures is crucial, though.
  • Although their customer service is typically helpful, some consumers might prefer more in-depth assistance choices.
  • For industries like real estate, healthcare, and financial services, Zoho CRM offers versions that are tailored to those industries. These editions have features that are specifically suited to the needs of the industry.
  • Zoho CRM provides tools and instructions for importing data. They offer new users webinars and onboarding materials.

4. Pipedrive:

Pipedrive is a sales-focused CRM created to aid companies in efficiently managing their pipelines and sales processes. Features like lead tracking, email automation, and thorough reporting are available. Pipedrive is a fantastic option for sales teams because of its simplicity.

  • Pipedrive appeals to businesses looking for a cost-effective CRM system because of its affordability. It offers a straightforward price scheme with tiers that increase in line with your needs.
  • Businesses that prioritise effective sales processes might consider Pipedrive because it is great for sales teams and can be scaled. It might not, however, provide the same amount of scalability for requirements in marketing automation.
  • Although Pipedrive offers integrations, the variety may be less extensive than on bigger CRM systems like Salesforce.
  • Users of Pipedrive have access to email and chat assistance. The training resources they offer are available, however, they might not be as comprehensive as some options.
  • The customization possibilities available in Pipedrive are mostly targeted at managing pipelines and sales processes. For other facets of your organisation, it might not offer as much flexibility.
  • Pipedrive’s mobile app is designed with sales teams who need access on the go in mind and is accessible on both iOS and Android smartphones.
  • Pipedrive includes certain security measures and focuses on user-level rights, but it might not give as much protection as more robust CRM platforms.
  • Support for Pipedrive is available via email and chat. They provide a responsive support staff that can help with a variety of CRM-related problems.
  • Pipedrive may not provide capabilities particular to your industry because it mostly focuses on sales. It can be altered to work with particular sales procedures, though.
  • Pipedrive provides onboarding help, including webinars and video lectures, and aids in data migration.


For handling leads, fostering customer relationships, and expanding your business, choosing the correct CRM software is essential. While LeadSquared is a competitive CRM option, there are a number of competitors that each have their own features and pricing structures. Consider your company’s long-term objectives, budget, and specialised demands before choosing a choice. Think of things like scalability, customisation possibilities, and integration capacities. This will allow you to choose the LeadSquared substitute that most closely matches your company’s goals and provide a more effective and fruitful CRM experience.

About the author

Nidhi Vats

Nidhi is a freelance tech and finance writer who covered business software and technology for Alternativoj.