Marketing Tools

32 Best Omnisend Alternatives For 2024

The appropriate platforms and technologies can make all the difference in the dynamic world of e-commerce and Internet marketing. Omnisend is well-known among the various marketing automation options because of its extensive features, user-friendly interface, and powerful email marketing capabilities. But alternatives are good to find the best fit for our requirements.

Here we are to assist you in making an informed choice for your marketing efforts, we will examine some of the best Omnisend options and their distinguishing characteristics in this post.

Few Top Alternatives Of Omnisend

1. Mailchimp

One of the most well-known email marketing tools available is Mailchimp. It makes the building of businesses easy and manageable because of its user-friendly interface and powerful automation tools. Mailchimp’s drag-and-drop email builder and sophisticated segmentation capabilities enable effective message customization for target demographics. Furthermore, Mailchimp incorporates several e-commerce platforms, making it a preferred option for companies of all sizes.

2. Klaviyo

Klaviyo is a specialized tool for e-commerce companies that focuses on automating and personalizing email marketing. It is particularly good at dividing audiences into segments based on their actions and interactions, which allows businesses to send relevant and timely messages. Moreover, Klaviyo provides strong analytics and reporting options to accurately assess the success of campaigns. Its ease of integration with popular e-commerce systems makes data synchronization seamless.

3. ActiveCampaign

A flexible marketing automation tool that extends beyond email marketing is called ActiveCampaign. It is an all-in-one solution for companies looking for a complete marketing suite because it provides a variety of tools for email automation, CRM, sales, and customer support. ActiveCampaign gives companies the tools to design individualized and compelling campaigns with features like conditional content, automation maps, and split testing.

4. HubSpot

With a wide toolkit for sales, marketing, and customer service, HubSpot is famous for its inbound marketing abilities. The platform provides a comprehensive approach to marketing automation, enabling companies to effectively nurture leads, develop landing pages, and assess campaign results. HubSpot is a desirable alternative for companies optimizing their marketing initiatives due to its user-friendly design and easy CRM connectivity.

5. GetResponse

GetResponse is a flexible marketing tool that provides a variety of functions, such as webinars, landing sites, automation, and email marketing. To simplify the building of campaigns, it offers a simple drag-and-drop email editor and a selection of automation templates. A unique feature that might help companies wishing to engage and instruct their audience through live events is GetResponse’s webinar hosting capability.

6. Sendinblue

An easy-to-use marketing automation solution with an emphasis on email and SMS marketing is Sendinblue. It is appropriate for firms looking for multi-channel communication because it has powerful automation tools, transactional email functionality, and SMS marketing campaigns. Sendinblue is a great choice for small to medium-sized organizations due to its low cost and simplicity of usage.

7. Pardot

Powerful B2B marketing automation platform Pardot, a Salesforce offering, is made to accelerate lead creation and nurturing procedures. Through seamless connection with Salesforce’s CRM, it excels in bringing together the marketing and sales teams, allowing companies to efficiently track leads and conversions.

8. Drip:

The marketing automation software Drip was created especially for e-commerce companies. It offers sophisticated email marketing tools, substantial segmentation choices, and tailored product suggestions depending on client behavior. Marketers can create complex automation sequences that dynamically respond to customer interactions with Drip’s workflows.

9. ConvertKit

ConvertKit is an intuitive email marketing automation software for bloggers, small businesses, and content producers. It has a strong emphasis on efficiency and simplicity, making it simple for users to set up and manage email campaigns without becoming bogged down in intricate features.

10. Marketo

An enterprise-level business-specific marketing automation tool, Marketo is an Adobe product. Its comprehensive toolkit includes email marketing, lead management, analytics, and account-based marketing (ABM), enabling companies to implement complex marketing campaigns.

11. Moosend

Businesses of all sizes can use the inexpensive and feature-rich email marketing and automation platform Moosend. To make creating campaigns easier, it provides a user-friendly email editor, premade templates, and automation workflows.

12. Autopilot

A visual marketing automation software called Autopilot enables companies to design highly customized customer journeys. Marketers can create automation workflows using a drag-and-drop editor thanks to its user-friendly interface, making it usable by both novice and expert users.

13. SharpSpring

SharpSpring is an extensive CRM and marketing automation platform designed for small to medium-sized enterprises and agencies. To efficiently nurture prospects, it provides powerful automation features, leads scoring, and email marketing tools.

14. Iterable

Iterable is a cross-channel marketing automation software that emphasizes personalization and consumer involvement. It gives companies the ability to design complex multi-channel campaigns that span email, mobile push, SMS, and social media platforms.

15. Infusionsoft by Keap

Popular all-in-one sales and marketing automation software called Infusionsoft by Keap is made for startups and small enterprises. A complete platform for managing client interactions, it offers tools for email marketing, CRM, lead creation, and e-commerce.

16. Act-On:

The cloud-based marketing automation software Act-On is appropriate for companies of all sizes. It provides a vast array of automation capabilities, such as lead management, email marketing, and website visitor tracking.

17. Zoho Campaigns:

The Zoho product suite includes Zoho Campaigns, which provides an easy-to-use platform for email marketing and automation. A drag-and-drop email editor, premade templates, and autoresponders are included to make it simple for businesses to construct effective email campaigns.

18. MoEngage:

A potent marketing automation platform with a user engagement focus, MoEngage supports SMS, push notifications, in-app messaging, email, and other channels. It is made to assist businesses in providing their customers with personalized messages and experiences in real time.

19. Benchmark Email:

A simple-to-use email marketing and automation software, Benchmark Email is appropriate for companies of all sizes. With its extensive selection of pre-designed email templates and drag-and-drop email editor, marketers can easily develop campaigns that stand out without knowing any code.

20. SendX:

SendX is a small- to medium-sized business-focused email marketing and automation tool. With its simple email editor, automated workflows, and sophisticated segmentation capabilities, organizations can easily target the correct audience with tailored content.

21. SendPulse

A multi-channel marketing automation software called SendPulse provides chatbots, SMS, web push alerts, and email marketing. Businesses may smoothly interact with their audience through various communication channels thanks to their unified strategy.

22. Keap

Keap, previously Infusionsoft, is a feature-rich marketing and sales automation software created for startups and small enterprises. It offers a variety of services, such as appointment scheduling, lead collection, and email marketing.


A flexible marketing automation tool called focuses on providing personalized messages depending on user behavior and actions. It works particularly well for SaaS companies and other online programs.

24. Ontraport:

Ontraport is a comprehensive marketing automation and CRM software made to speed up corporate operations and client communications. It serves independent contractors, small businesses, and medium-sized businesses.

25. Constant Contact

Small businesses and non-profit organizations can benefit from the user-friendly email marketing and automation platform Constant Contact. Numerous configurable email layouts, automated workflows, and real-time tracking are available.

26. Intercom

Intercom is a platform for customer messaging that focuses on interacting with app users and website visitors in real time. It provides resources for knowledge bases, live chat, targeted emails, in-app communications, and customer contact support for enterprises.

27. AWeber

AWeber is a well-known email marketing and automation software created for startups and small enterprises. To produce visually appealing campaigns, it provides a simple user interface, a drag-and-drop email builder, and a large library of pre-designed themes.

28. Salesflare

For companies focusing on relationship-driven marketing and sales, Salesflare is a CRM platform with integrated marketing automation features. It facilitates the automation of data entry and leads nurturing procedures, enabling sales and marketing teams to concentrate on developing deep relationships with prospects and clients.

29. Exponea

Exponea is a comprehensive platform for customer data that has powerful marketing automation features. Businesses can gather and combine customer data from various touchpoints to develop individualized marketing campaigns across a range of channels.

30. LeadSquared

LeadSquared is a CRM and marketing automation tool created to speed up lead generation and sales for companies. In a single integrated system, it provides lead-capturing forms, landing pages, email marketing, and automation workflows.

31. Actito

Actito is a flexible marketing automation platform with comprehensive features for segmentation, personalization, and customer journey mapping that is appropriate for companies of all sizes.

32. SendLane

SendLane is a marketing automation tool created to make lead nurturing and email marketing for companies easier. It provides audience segmentation, automated workflows, and behavioral tracking to build specialized and timely campaigns.


While Omnisend is a well-liked option for marketing automation, it’s important to look into alternatives to see which one is the best fit for your company. Each of the aforementioned platforms has distinct advantages, advantages, and pricing plans that are tailored to various business sizes and demands.

Consider your specific marketing goals, your budget, the convenience of use, and the Omnisend alternatives’ ability to integrate with your current tools and systems when selecting one. The correct platform can have a big impact on your marketing success, whether you prioritize CRM integration, personalized automation, email marketing, or all-in-one marketing suites. To make an informed choice that is in line with your company’s objectives and vision, give each alternative careful consideration. You might even consider signing up for free trials.

About the author

Nidhi Vats

Nidhi is a freelance tech and finance writer who covered business software and technology for Alternativoj.