Marketing Tools

22 Best Actito Alternatives Of 2024

Actito has made a name for itself as a leading platform for companies looking to improve their consumer interaction tactics in the dynamic field of marketing automation. To make a well-informed choice, it’s crucial to consider other possibilities that might better suit your particular marketing objectives and operational needs. In this post, we’ll examine a few standout Actito substitutes that provide a variety of features and functionalities.

Few Top Alternatives Of Actito

1. Marketo Engage: Enterprise-Grade Automation

For companies with complex marketing requirements, Marketo Engage, which is now a component of Adobe Experience Cloud, offers a sophisticated marketing automation technology. With features like lead management, analytics, and personalization, Marketo Engage provides large enterprises with the tools they need to greatly boost engagement and tailor client experiences. It provides a potent Actito replacement for companies wishing to maximise their marketing efforts.

2. Pardot: B2B Marketing Excellence

Pardot, a Salesforce solution, excels in automating B2B marketing. It offers lead nurturing, lead scoring, and email marketing features that are all seamlessly integrated with Salesforce CRM. Because of its alignment with Salesforce, which enables smooth collaboration between sales and marketing teams, Pardot is a fantastic choice for businesses seeking for a comprehensive client contact strategy.

3. Klaviyo: Tailored for E-commerce

Klaviyo, a marketing automation tool, was developed primarily for e-commerce businesses. With tools like segmentation, customised recommendations, and cart abandonment emails, Klaviyo enables e-commerce companies to create exceptionally relevant and effective marketing campaigns. If you’re in the e-commerce sector, you can use Klaviyo, a dedicated competitor of Actito.

4. Sendinblue: Affordable and User-Friendly

The user-friendly marketing automation software Sendinblue offers email marketing, SMS campaigns, and automated workflows. It is a popular alternative for start-ups and small businesses because it is available and reasonably priced. Actito may not be the most appealing choice for businesses searching for a straightforward approach to begin using marketing automation. Instead, consider Sendinblue.

5. Sharpspring: Behavior-Based Engagement

Sharpspring stands apart because it focuses on behavior-based marketing automation. It gives businesses the ability to keep an eye on user behaviour and build dynamic automation procedures around it. Sharpspring’s behavioural tracking and lead scoring features are helpful tools for tailoring content for your audience.

6. Oracle Eloqua: Enterprise-Level Performance

Oracle Eloqua offers enterprise-grade marketing automation software that is designed to support complex marketing initiatives. Due to capabilities like lead scoring, dynamic content customization, and extensive analytics offered by Oracle Eloqua, large businesses are able to provide targeted and consistent experiences across a range of channels.

7. Zoho MarketingHub: Streamlined Collaboration

An extensive marketing automation tool with a focus on teamwork and data-driven insights is called Zoho MarketingHub. Zoho MarketingHub enables organisations to match their marketing initiatives with customer expectations thanks to its capabilities for lead management, cross-channel campaign automation, and AI-powered analytics. Its connection with other Zoho products promotes effective communication between the teams in charge of sales, marketing, and customer service.

8. Infusionsoft by Keap: Small Business Automation

Keap, formerly known as Infusionsoft, is designed with small business owners and solopreneurs in mind. CRM, email marketing, and automated workflows are among the tools available for marketing automation. For small businesses wishing to engage clients effectively without becoming overwhelmed by complexity, Keap’s user-friendly interface and emphasis on automating everyday chores can be a game-changer.

9. MoEngage: Personalization and Real-Time Engagement

MoEngage thrives when it can provide individualised and real-time consumer engagement. Through AI-powered suggestions, behavioural triggers, and cross-channel messaging capabilities, MoEngage helps businesses to forge close bonds with their audience. This focus on delivering the right message at the right moment can improve engagement and build client loyalty.

10. Autopilot: Visual and Intuitive Automation

With its visible and simple interface, Autopilot makes marketing automation usable by companies of all sizes. Its user-friendly interface enables marketers to easily create personalised campaigns by outlining consumer journeys and behaviours. Your marketing efforts can be streamlined with Autopilot’s ease of use and emphasis on visual automation workflows, which can also aid in developing stronger client relationships.

11. Ontraport: All-in-One Business Automation

Business process management, CRM, and marketing automation are all included in Ontraport, a powerful all-in-one platform. Ontraport is the best choice for entrepreneurs and small businesses wishing to handle many elements of their business operations under a single platform. It offers features like email marketing, lead nurturing, and membership site management.

12. SendGrid (Twilio SendGrid): Email Delivery and Beyond

Currently a part of Twilio, SendGrid specialises in email delivery and provides marketing automation tools to raise client engagement. Its key strength is ensuring that email messages dependably land in recipients’ inboxes. SendGrid equips organisations with simple automation solutions so they may increase email engagement and keep up effective consumer relations.

13. Omnisend: E-commerce-Focused Automation

Omnisend is an expert in marketing automation designed specifically for e-commerce companies. To enhance conversions and client retention, it offers tools like cart recovery emails, segmentation, and automated workflows. Omnisend now gives e-commerce firms a variety of engagement choices with the addition of SMS marketing.

14. Act-On: Customizable and Flexible Automation

Act-On distinguishes itself by customisation and adaptability. Act-On enables companies to design customised customer journeys by providing a wide range of capabilities, such as lead nurturing and social media integration. For businesses looking to fine-tune their campaigns and have special marketing requirements, its customization features make it a strong option.

15. Sharpspring: Behavior-Based Engagement

The cornerstone of Sharpspring’s marketing automation strategy is behavior-based engagement. Businesses can use this platform to monitor user behaviour and modify automated workflows as necessary. In order to help marketers develop engaging experiences that resonate with their audience, Sharpspring provides lead ratings and offers customised information. Sharpspring can be a suitable choice for companies looking for a data-driven consumer contact strategy.

16. Salesforce Marketing Cloud: Enterprise-Level Excellence

Salesforce Marketing Cloud can assist in achieving enterprise-level marketing automation. It offers many capabilities for handling email marketing, customising user journeys, and monitoring consumer interactions. Thanks to Salesforce Marketing Cloud’s extensive integration possibilities, large enterprises can provide targeted and consistent experiences across a range of channels, integrating marketing initiatives with organisational goals.

17. Sendinblue: Affordable and Accessible

Sendinblue is still distinguished as a readily available and reasonably priced marketing automation tool. Sendinblue provides a range of communications solutions for businesses, including email marketing, SMS campaigns, and marketing automation. This platform is an appealing solution for small and medium-sized organisations looking to improve their consumer interaction tactics because of its simplicity of use and affordable cost.

18. Zoho MarketingHub: Data-Driven Insights

The emphasis on data-driven insights distinguishes Zoho MarketingHub as a platform that empowers businesses to make informed decisions. Zoho MarketingHub offers alternatives for client profiling, segmentation, and customised messaging to assist marketers in fine-tuning their approach for higher engagement. The ease with which departments may collaborate thanks to its integration with other Zoho products improves client satisfaction.

19. MoEngage: Personalization and Real-Time Interactions

Because of its emphasis on customization and in-the-moment interactions, MoEngage is positioned as a platform that excels at generating meaningful engagement. Utilising AI-driven ideas, behaviour triggers, and cross-channel messaging capabilities, MoEngage enables businesses to engage with their audience more intimately. This emphasis on timely and pertinent communication can improve engagement and promote customer loyalty.

20. Autopilot: Simplified Visual Workflows

The visual method of automation operations used by Autopilot facilitates the construction of personalised campaigns. Through an easy-to-use interface, businesses can plan out client journeys and behaviours to create campaigns that resonate with their target market. Because of its emphasis on visual automation and simplicity, Autopilot is a terrific choice for marketers seeking for a user-friendly and efficient platform.

21. Ontraport: All-in-One Efficiency

Business process management, CRM, and marketing automation are all combined in Ontraport’s all-in-one strategy. Ontraport automates a variety of business activities, including email marketing, lead nurturing, and membership site management. A single platform with numerous functionalities integrated within it might be useful for entrepreneurs and small enterprises because it makes administration and client involvement more effective.

22. SendGrid (Twilio SendGrid): Reliable Email Engagement

The marketing automation tools offered by SendGrid are also known for their dependability as an email delivery platform. SendGrid supports companies in keeping open lines of communication with clients by focusing on ensuring that email campaigns arrive in recipients’ inboxes. SendGrid is a good solution for companies looking for efficient email interaction because of its user-friendly automation tools.


The right marketing automation platform will ultimately provide you with the resources required to successfully engage clients, enhance your marketing operations, and provide measurable results. By carefully evaluating these options and comparing them to your unique requirements, you’ll be well on your approach to selecting a solution that advances your business in the continuously evolving field of customer interaction.

About the author

Nidhi Vats

Nidhi is a freelance tech and finance writer who covered business software and technology for Alternativoj.